Press Releases
Basin Street Properties Names Maureen Highland Marketing Director
for the Company’s Petaluma Retail Portfolio
Local Resident to Support Basin Street’s Retail Tenants in Theatre Square and
Golden Eagle Shopping Center
PETALUMA, Calif. – February 9, 2009 – Basin Street Properties, a prominent Northern California and Northern Nevada real estate investor of commercial and mixed-use properties, named 15-year Petaluma resident Maureen Highland as marketing director of its Northern California retail portfolio. Highland comes to Basin Street with 18 years of experience and was most recently a property marketing specialist for CB Richard Ellis’ Vintage Oaks project in Novato, Calif. In her capacity as marketing director, Highland will primarily focus on creating and implementing opportunities for merchants in Theatre Square and the Golden Eagle Shopping Center in Petaluma.
According to Scott Stranzl, vice president of leasing for Basin Street Properties, “We all know the current state of our economy and that the retail sector has been hit particularly hard. Our goal is to support our current and future tenants during these trying times. With someone of Maureen’s caliber leading the effort, combined with her deep ties to the Petaluma community, we will create lively programs and opportunities to drive local residents and visitors to the area, while enhancing the visibility of the variety of stores, restaurants and services located throughout our properties.”
Prior to joining Basin Street, Highland was with CB Richard Ellis for nearly 10 years and served as a specialist in property marketing and marketing director, respectively. She helped create and implement marketing plans; produced marketing materials; served as a liaison with the media; coordinated tenant programs and assisted with event sponsorships and promotional events. Prior to that, she was the director of promotions and special events for PIER 39, Ltd. and also served in such capacities as assistant director of travel industry sales, and marketing assistant for the well-known San Francisco destination.
“As a Petaluma resident, I have long been familiar with Basin Street and its many projects that have helped shaped the local landscape. I am excited to be working with a company that is committed to the betterment of its community and look forward to creating opportunities for its Petaluma retail projects. My ultimate goal is to position Basin Street’s retail properties as destination spots for both local residents and visitors to our community,” said Highland.
Basin Street Properties, headquartered in Petaluma, Calif., is one of Northern California’s and Northern Nevada’s prominent developers, investors and managers of commercial properties. Basin Street has become widely recognized for its office, retail and mixed use developments. Founded more than 30 years ago, the company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition. For more information on Basin Street Properties, please call 775.329.4131 or visit www.basin-street.com.
